We compete on our ability to understand the high-end cosmetics market and we strive to be the best partner to work with when you want to introduce a brand to the Nordic region. We strongly believe that good results can only be achieved when you can identify yourself with- and stand behind the products you sell.
We have a passion for what we do!
We have 85 years of combined experience from the Scandinavian beauty, retail and pharmaceutical industry. We have been in business since 2011 and we have successfully introduced several completely new brands to the Swedish market.
CW Cosmetics is built around a small core team with extensive contacts within the cosmetics and fashion industry. We manage marketing, sales, accounting and logistics. During peak periods, introductions and special campaigns we rely on a selective and dedicated project based sales force to help us communicate and create growth.
We have a strong relationship and work closely with all big retailers in Scandinavia.
“We are so happy to have found such a committed and engaged partner for our brand in Scandinavia!”
Who we are
Mrs. Sophie Celle Wramell
Born 1978. Sophie has a Bachelor’s degree of Science in Product Development and Industrial Design. Sophie has over 10 years experience from the Swedish marketing, brand development and retail communication business prior to starting CW Cosmetics in 2011.
Sophie is CEO of CW Cosmetics.
Mrs. Johanna Livijn
Born 1980. Johanna has a Bachelor of Science degree in Economics from University of Nottingham.
She has worked in the cosmetics & beauty industry for over 15 years before she joined CW Cosmetics, including 10 years in London. Johanna has an amazing network of beauty journalists and influensers.
Johanna is responsible for Sales & PR/Communication at CW Cosmetics.
Mr. Jean Claude Celle
Born 1946. Jean-Claude has a Bachelor’s degree in Business and Administration from Dijon Business School ESCAED. Jean-Claude moved from France to Sweden 1970 and started his career at L’ORÉAL 1972. In 1992, he was appointed CEO L’ORÉAL Luxury Div. in Sweden, 2000 CEO L’ORÉAL Luxury Div. in Norway too. After 35 years with L’ORÉAL, Jean-Claude retired 2008. He is an industry veteran.
Jean-Claude Celle is holding the position as Chairman of the Board.
Mr. Jonas Wramell
Born 1975. Jonas has over 15 years of experience from the beauty and the interior industry and has an extraordinary sense of new, upcoming trends.
He has a global network of retailers and celebrities.
Jonas lives in Stockholm, is educated in Paris, London and New York.
Mrs. Elisabet Lindh
Born 1949. Elisabet has a Bachelor of Science in Microbiology and Genetics and a Doctors degree in Clinical Bacteriology from the faculty of Medicine in Lund, Sweden. She has worked her entire life with quality in the pharmaceutical industry and has extensive knowledge regarding government regulated (EU, FDA and Swedish Medical Products Agency) questions surrounding Pharmaceutical products, Medical Device and Cosmetic products.
Elisabet is responsible for all quality related questions and contacts with authorities.